As human beings, we experience our lives guided by impressions of our environment. Defined as our thoughts, opinions, and emotions, impressions are the body’s biological response to our environment. They are the data points which we rely on to govern our behaviour. All of consumerism, art, economics, culture, business – you name it – are primarily influenced by the decisions we make as a result of the impressions we have of the world around us.

Drawing on internet and social media datastreams to generate live reports and forecasts about virtually anything you’d like to quantify, our platform empowers you to understand billions of people’s impressions as they’re shaped from moment to moment. These insights are then ethically hyper-optimized by demographic, by region, and by any given point in time during the past, the present, or the near future.